• Understanding the sales process
• The role of the sales person
• Developing personal qualities
• The benefit of researching the client
• Setting objectives
• Finding out the needs and avoiding assumptions of what the client wants
• Presenting your product using Features and Benefits
• Closing the sale
• Overcoming resistance and objections

This course is for anyone new to sales or those with experience but no formal training in the art of selling.

How often do you think a salesperson isn’t really listening to you?  Selling isn’t about having the “gift of the gab” – it’s about engaging your buyer and listening for their buying signals.   Selling is not just about product knowledge but your people skills.

If you are new to the sales role, this course will help you understand tried and tested techniques to improve sales performance. It covers the role of the salesperson; researching the client and setting objectives; presenting benefits; closing positively; and overcoming objections.

"Very happy with this course – really opened the mind to what you are doing when trying to sell. Excellent Tunbridge Wells venue."
SB – Chris Potter Country Sports.

"Keith was a very good trainer. You need to relax your clients and Keith did that. You can’t improve this course!"
L L, The Bell Hotel

"Very useful and will definitely help us start to build our sales programme. Focused on the kind of selling we need to do."
AG, Transmedia Link

"This course met my needs extremely well – detailed enough to know where I want to focus my selling skills, yet simple enough to understand and apply to my own product."
LL, Barsan UK Ltd