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Using PR and the Media.pdf

Who is it for?

This Public Relations and Media course is for entrepreneurs and business owners– or anyone whose role includes looking after a company’s publicity.

Description

• Would you like generate more leads by getting free publicity in the media?

• Would you like journalists to endorse your company by writing about it?

• Would you like free advertising on TV, radio and in print?

• Would you like to know how to do all this in less than four hours a month

Course content

You’ll find out how to:

• get free publicity

• increase sales, with no cost to you at all

• think like a journalist, so you can feed them what they need and what you want

• get yourself booked on a radio show and get a feature in print

• grab the journalist's interest in a moment

• avoid the basic mistakes people make when approaching the media

• avoid the one deadly sin that makes a journalist or editor turn away from you

• be a great interviewee – you’ll be interviewed by a journalist on the day

• create the perfect sound-bite that won’t get edited out

• how to say what you want and still answer the question

Plus:

• Why you have a better chance by NOT hiring a PR firm or agent

• Why most press releases are a waste of time

• How people accidentally sabotage themselves once they get given the chance

• How to work out what to say and most importantly what not to say

• The foolproof way to write and send a press release

• How to get all the contacts you need – you’ll be given a list to get you started

Course duration

1 day, normally between 9:30 and 4:30